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Search Engine Services
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Search engine optimization SEO is a set of methods
aimed at improving the ranking of a website in search engine
listings, and could be considered a subset of search engine
marketing.
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The term SEO
(Search Engine Optimization) also refers to an industry of
consultants who carry out optimization projects on behalf of
clients' sites.
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Definition courtesy of Wikipedia, the free encyclopedia.
Search Engine Optimization (SEO)
Our Search Engine Optimization SEO strategies are designed to
increase the overall traffic to your website. We follow White Hat
SEO practices and offer different plans to help ensure that your website wont be hidden from the search engines.
Research
We start with the basics, keyword and key phrase research to identify
words and phrases that target your desired audience. We create the
proper meta data in your website code using your targeted keywords
and search phrases. Meta data code and content are important factors
the search engine spiders use to evaluate the importance of web
pages.
Optimized Designs may recommend changes or additions to existing or
proposed content. We may also suggest additional content be developed
to make the site more attractive to search engine spiders and human
searchers. Website standards compliance my also be suggested to
create a framework friendly to
search engine spiders. Link solicitation from relevant websites,
directories, and resource sections. Page rank algorithms often
analyze inbound links to decide on the importance of a particular web
page.
Search Engine Optimization Plans
This service is recommended either in conjunction with web design and
development services or to enhance the visibility of your existing
online marketing efforts. Prior to designing a customized strategy
for your website, Optimized Designs will perform an initial
assessment of your existing website. This assessment will look at how
competitive the field is, what techniques are commonly used by the
top competing sites, and what the traffic levels are for the targeted
audiences. We will look at current programming choices and those
being made in any redevelopment of the website. The outcome of this
initial assessment will determine how much time we will propose for
each area of the SEO campaign.
The deployment of the SEO strategy consists of two
plans.
Standard Plan consists of market
research that is designed to ensure that your website is properly
optimized and submitted to appropriate search engines and
directories.
Comprehensive Plan involves additional
research and focuses on a link-building campaign to achieve higher
rankings and provide more direct traffic.
Standard Plan - SEO Services Include:
Identification Of Keywords & Key Phrases
Identifying the key phrases used by target audiences is critical to
any SEO
campaign. We use a combination of traffic analysis and category
research.
Keyword Research
The web is a fluid environment, additional ongoing keyword research
is needed in order to uncover new opportunities and increase ranking
scores.
Creation of Metadata Titles, Tags and Content
The primary mechanism for obtaining high rankings is developing
relevant content that is updated over time. Such content must be
presented to search engines using the proper page titles, tags, and
opening phrases. We will provide tags and titles and suggest phrases
to use in opening content.
Submission to Search Engines & Directories
Once the new site has been completed, we propose submission of the
site to several major directories and search engines. In some cases,
depending upon the aggressiveness of the campaign, this submission
process will involve a fee to be paid by the client. A list of
potential fee-based submissions will be given to the client for
approval.
Comprehensive Plan - SEO Services Include:
Link Solicitation
One of the primary ranking factors used by search engines is an
analysis of sites that are linked to the page in question. A link
analysis is performed on your site, this method measures the
importance of links and gives a relevancy score to a page based on
those links. Optimized Designs will investigate websites that link to
related sites, or because of a strong content match, should link to
this type of material. We will solicit links from such sites,
providing back-links where appropriate.
Maintenance
A significant improvement in rankings will be obtained if the
following steps are implemented in addition to the basic strategy.
Link building will also increase the perceived authority status of
the website, as well as provide independent traffic.
New Content Generation
Development of additional content targeted at potential traffic
phrases. Optimized Designs will suggest content themes. Optimized
Designs can provide excellent copy writing services at an additional
cost.
Monitoring & Updates
Once initial design has been completed, Optimized Designs will
monitor the rankings of the website with all major search engines, as
well as the identified key-phrases for traffic variations. When there
is either a drop in rankings or an opportunity to raise traffic
because of shifts in key-phrases used by searchers, Optimized Designs
will include suggested strategies.
Traffic
Optimized Designs will analyze the number of searches being conducted
by users for the selected key phrases and for similar key phrases,
with a view to identifying any shift in search behavior.
Strategy
Using the results of the rank and traffic reports, Optimized Designs
will evaluate the progress of the current optimization strategy and
suggest any changes in content, titles, and submission as necessary.
